apple business strategy essays

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Apple business strategy essays

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Apple now offers a variety of different products that include home computers, personal computers, phones and music devices. Apple utilizes economies of scope to increase efficiency by using many of the same resources for their many products. A way that Apple incorporates its strategy is by using product differentiation.

There is a list of different innovations introduced by Apple. One innovation Apple created is the iPad, the first device that could store thousands of songs that you could shuffle through. Another one of their unique innovations was the development of the Macintosh. The Macintosh is the first computer to use a graphical user interface. First mover advantage is another element of Apple competitive advantage. An example of this is the IPhone, which was the first great touchscreen phone combined with single-click app purchases.

The company does this by using cues from already existing products and improving them further by removing undesirable qualities and integrating differentiating features. Apple uses related constrained diversification.

This strategy allows for the effect of resources to be maximized because they are being shared. Apple is a personal computer company and their businesses utilize their competencies in developing hardware and software. All of their innovations which include the Macintosh, iPad, iPhone, iPod and AppleTV are all computers, which allow Apple to share resources between businesses.

This creates economies of scope, which create cost savings for the company because their resources are shared across multiple businesses. Rather than just have related businesses, though, each business is a focused platform with no irrelevant products. Apple can create positive results by using a diversifying strategy.

By introducing new products, exploring new regions or targeting new groups of customers, you can expand your customer base. This can lead to increase its profits, cash flow, and borrowing power. Apple is the largest IT company in the world by revenue and total assets and the second-largest mobile phone manufacturer. Therefore, they should adapt themselves quickly as the technology changes so the company remains relevant in the market.

It is unfavorable that many companies in this industry are in state of dilemma on whether to invest in traditional models such as basic computers or fully engage in newer products such as iPhones and iPods. This paper, therefore, analyzes the strategies that have been put in place by Apple Inc. The study also proposes some of the latent yet potential strategies that can be employed by the company to improve its future economic outlook and performance.

Besides, sales revenue of the company has also been growing steadily in the past few years. This positive financial growth of the company can be attributed to assortment strategies deployed by its management as part of boosting its financial performance in spite of unstable economic conditions experienced worldwide. The following are some of the strategies that Apple Inc. The Company has millions of customers who are loyal to its products distributed in most parts of the world.

Moreover, it has maintained a competitive edge in the market largely due to quality of products offered. The management of the company has continued to attract new customers as well as retaining existing ones by offering satisfactory services.

This has enabled Apple Inc. The Company uses creative and authentic designs when advertising its products. These adverts are designed in a way that not only persuade customers but also convince them buying its products. For instance, over the years, the company has successfully used celebrity musicians to advertise such products as iPhone and iPod which attracted the customers of younger generation. Offering a wide range of products and services remains a vital operating strategy for Apple Inc.

In order to increase its sales, the company has come up with many types of products and services which suit different types of customers. These include hardware products like Macintosh computers and laptops, commercial software like e-books or itunes and such gadgets as iPods, iPhones and iPads. Offering a wide variety of products has enabled the company to retain its customers who feel that all their needs and preferences are well catered for. Again different products and services perform differently in the market depending on internal and external forces affecting specific item.

So offering a variety of products ensures that the sales of the company are maximized year-around even despite of some products which perform poorly in the market. A highly competent innovative team has been part and parcel of Apple Inc. The company has employed an impressive team of researchers and innovators who have made it possible for the company to maintain market leadership in the world of growing information technology Mcgirt, Each and every year, the company is coming up with new updated versions of its products or creates brand new advanced laptops which enables the company to compete effectively with the rival companies like IBM in the market.

The highly competent team has driven Apple Inc. Similar to other multinational corporations, Apple Inc. However, compared with other companies, it may be termed as recession resistant company according to how effectively it operated in spite of tough economic times. The company reported increased profit and revenue in its first quarterly financial report thus proving the predictions of the analysts were wrong.

The company has been able to go through the first wave of recession successfully amidst closure of many businesses that have not managed to withstand pressure in the market. Again iPod sales during this period also rose drastically worldwide which made it possible for the company to increase its revenue significantly. The customers realized that iPod is one of the best and valuable products offered by the company and public acknowledgement is one of the main reasons of unplanned purchases for many people.

The company also remained aggressive when it came to sales. During this period of recession, the marketing strategies were aimed at reaching new customers. Many offers and promotions were given to encourage customers to buy more products. The company did not apply the strategy of cost offering relatively low prices like many other companies did during the recession; instead Apple Inc.

New innovations in the computer industry gave the competitive long-term advantage to the company. Such new product as iPad was launched in the midst of recession which made the company to increase its sales despite tough economic times. Human resource department is one the most important departments in any organization since it manages the entre workforce in an organization.

Without an effective human resource management, it is difficult for the company to achieve its goals and objectives. The department plays an important role in any organization because it uses its intelligence to compile and analyze each and every. By analyzing the performance, the human resource manager knows if the organization is moving in the right direction.

Moreover, the human resource department determines whether the company will increase its profit or not. Human resource management has been the centre bolt in driving Apple Inc. The company has an effective human resource department that is mandated to manage workforce of the entire corporation. The department is very sensitive to human relations. As such, it enabled the company to develop a strong and effective workforce to carry out all its operations.

For instance, the department has enabled the company to hire and maintain a team of highly qualified personnel from all the fields who have used their expertise to perform different tasks. The human resource department created a good working environment for all employees which enabled to increase the productivity in all departments. Clear rules and regulations ensured that all employees conduct themselves properly and they treat their fellow employees with dignity and respect.

This enhances good personal relationships among all employees which can eliminate all forms of discrimination enabling employees to work as one team for the common goal. Human resource department also played a crucial role in motivating employees of Apple Inc. The department recognized the importance of a well motivated workforce in the achievements of goals and objectives of the organization.

The human resource department assesses the performance of all employees and ranks them according to their performance in a specific period. These rewarding initiatives have motivated the employees and thus increased their productivity. In addition, the human resource department also introduced an employee counseling program which deals with their personal or family problems, relation with other people or employees, financial problems and other personal issues.

The human resource managers or other personnel in this department assist their employees when faced with life challenges that may affect their performance in the work place. In general, all these human relation strategies have contributed positively to the performance in the company.

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Apple positions their products as high-end innovative technology as seen in figure 1. With a score of 8. Apple was one of the first companies that altered the way that people use technology: from buying music to interacting with each other. In my opinion when apple focusing on narrow product line a good idea and successful. Because Apple always distinct and successful company and provide the best products.

Also has always sought to customer satisfaction and reason for the success is due to correct way used in the product design process and production process. Where it has produced the mobile phone , tablet , computer and smart watch and other, even become the most famous companies in the world. Apple is considered one of the strongest and most important competitors in the technologist. Open Document. Essay Sample Check Writing Quality.

While being a leader in consumer electronics innovation, Apple has reliably produced proprietary hardware and software, which has provided the company with a competitive advantage in gaining a share of any market into which they have ventured. With the globalization of Apple, the company has received tremendous amounts of success as well. Because of making the company global, Apple also owes its success to their use of unique business strategies.

This paper will discuss the history of Apple, Inc. Through the broad differentiation generic strategy, Apple stands out in the market. For example, emphasis on elegant design combined user-friendliness and high-end branding effectively differentiate the company. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers.

These key features include seamless connectivity among devices and cutting-edge aesthetics in design. For example, Apple reaches to individuals and business organizations through the iMac product line. In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business Meyer, …show more content… Market development involves creating new markets for new products or entering entirely new markets Meyer, Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet.

Thus, this intensive strategy applies mainly in developing markets. Also, Apple implements the market development intensive growth strategy through novel products. For example, the company innovates to offer goods like the Apple Watch, which is an entirely new product line for the firm. Through the Apple Watch, the company develops its reach in the smartwatch.

Get Access. Good Essays. Read More. Satisfactory Essays. Apple Case Study Apple. Powerful Essays. Swot Analysis Of Apple. Better Essays. The highly competent team has driven Apple Inc. Similar to other multinational corporations, Apple Inc.

However, compared with other companies, it may be termed as recession resistant company according to how effectively it operated in spite of tough economic times. The company reported increased profit and revenue in its first quarterly financial report thus proving the predictions of the analysts were wrong.

The company has been able to go through the first wave of recession successfully amidst closure of many businesses that have not managed to withstand pressure in the market. Again iPod sales during this period also rose drastically worldwide which made it possible for the company to increase its revenue significantly.

The customers realized that iPod is one of the best and valuable products offered by the company and public acknowledgement is one of the main reasons of unplanned purchases for many people. The company also remained aggressive when it came to sales. During this period of recession, the marketing strategies were aimed at reaching new customers.

Many offers and promotions were given to encourage customers to buy more products. The company did not apply the strategy of cost offering relatively low prices like many other companies did during the recession; instead Apple Inc. New innovations in the computer industry gave the competitive long-term advantage to the company. Such new product as iPad was launched in the midst of recession which made the company to increase its sales despite tough economic times.

Human resource department is one the most important departments in any organization since it manages the entre workforce in an organization. Without an effective human resource management, it is difficult for the company to achieve its goals and objectives.

The department plays an important role in any organization because it uses its intelligence to compile and analyze each and every. By analyzing the performance, the human resource manager knows if the organization is moving in the right direction. Moreover, the human resource department determines whether the company will increase its profit or not. Human resource management has been the centre bolt in driving Apple Inc.

The company has an effective human resource department that is mandated to manage workforce of the entire corporation. The department is very sensitive to human relations. As such, it enabled the company to develop a strong and effective workforce to carry out all its operations.

For instance, the department has enabled the company to hire and maintain a team of highly qualified personnel from all the fields who have used their expertise to perform different tasks. The human resource department created a good working environment for all employees which enabled to increase the productivity in all departments.

Clear rules and regulations ensured that all employees conduct themselves properly and they treat their fellow employees with dignity and respect. This enhances good personal relationships among all employees which can eliminate all forms of discrimination enabling employees to work as one team for the common goal. Human resource department also played a crucial role in motivating employees of Apple Inc. The department recognized the importance of a well motivated workforce in the achievements of goals and objectives of the organization.

The human resource department assesses the performance of all employees and ranks them according to their performance in a specific period. These rewarding initiatives have motivated the employees and thus increased their productivity. In addition, the human resource department also introduced an employee counseling program which deals with their personal or family problems, relation with other people or employees, financial problems and other personal issues.

The human resource managers or other personnel in this department assist their employees when faced with life challenges that may affect their performance in the work place. In general, all these human relation strategies have contributed positively to the performance in the company.

From the above analysis, every financial analyst will agree that the future of the company is very promising although there are many challenges expected on the way. But there is another side of the coin- an increased competition from rival companies like IBM, Dell and Microsoft alongside other computer manufactures and dynamic world of technology continue offering new opportunities that cannot be exhausted.

This offers a large market to the company which has the potential to increase the sales in the coming years. Hence, for the company to maintain its current market position, it ought to formulate and implement quite a number of strategies. First, the management at Apple Inc. For example, products like super portable laptops are yet to be released in the market and it is expected that once they are brought into the market, they will attract large number of customers who are not fully satisfied with the current offers of laptops.

Additionally, iPods, iPhones and other similar products can be improved to meet the needs of the customers who are not satisfied with them. Secondly, the company needs to consider a possible acquisition or merger in order to retain its position in a dynamic market of technology. Acquiring or merging with such company as Adobe will give Apple Inc. Such acquisitions will help the company to improve the value of its famous Macintosh computers and laptops.

Finally, the company needs to improve and maintain its management team who are dynamic and ready to change as the market changes. Maintaining qualified and competent staff is very crucial for the company particularly in the field of computer programming since its performance and the ability to keep in pace with the advancing technology are interrelated. From the financial analysis of the Apple Inc.

I would, therefore, like to invest in the company as a fund manager since I have assurance that my investments in the company are likely to grow. The management of the company has adopted very effective strategies that have enabled it to thrive in tough economic times.

New innovations have assured the company a large market share despite stiff competition from rival companies that are also striving to increase and retain their market share. An efficient and effective human resource management has also attracted and retained a team of professionals from all fields who steered the company to greater heights.

Dynamic strategies are necessary to ensure the company remains competitive in the coming years and it does not lose its market share. Hence, I will not hesitate to invest in Apple Inc. Finkle, T. Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16 7 : Mcgirt, E.

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The marketing strategy of Apple Iphone 4 Introduction Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy.

To some extent, innovative marketing, and sleek and enticing communications is the primary reason for. There are several key skills and resources that managers should be cognizant of in order to build and base their positive differentiated strategy. The following essay will expand on these topics which include skills and resources, as well as, organizational requirements.

To begin with, skills and resources. Branding illustrates a positioning of a company and its product through a symbolic mean. Nowadays, branding has become significantly important as a mean to encourage repeated purchases. Moreover according to Bubba , n.

Porter's 3 generic. Organisations including that of Apple Inc. The use of a Strategic. The idea that morally dubious goals may be legitimate inside capitalism will be discussed in light of a tax avoidance case study. Apple, a multinational technology company, has avoided paying its fair amount of income tax for years.

In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated sexiness of all its products makes Apple hard to resist. Overview Apple inc. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today, Mac and PC are more similar then anything in terms of hardware.

So where is the line that draws users to PC or Mac? As such, it enabled the company to develop a strong and effective workforce to carry out all its operations. For instance, the department has enabled the company to hire and maintain a team of highly qualified personnel from all the fields who have used their expertise to perform different tasks. The human resource department created a good working environment for all employees which enabled to increase the productivity in all departments.

Clear rules and regulations ensured that all employees conduct themselves properly and they treat their fellow employees with dignity and respect. This enhances good personal relationships among all employees which can eliminate all forms of discrimination enabling employees to work as one team for the common goal. Human resource department also played a crucial role in motivating employees of Apple Inc.

The department recognized the importance of a well motivated workforce in the achievements of goals and objectives of the organization. The human resource department assesses the performance of all employees and ranks them according to their performance in a specific period. These rewarding initiatives have motivated the employees and thus increased their productivity. In addition, the human resource department also introduced an employee counseling program which deals with their personal or family problems, relation with other people or employees, financial problems and other personal issues.

The human resource managers or other personnel in this department assist their employees when faced with life challenges that may affect their performance in the work place. In general, all these human relation strategies have contributed positively to the performance in the company. From the above analysis, every financial analyst will agree that the future of the company is very promising although there are many challenges expected on the way.

But there is another side of the coin- an increased competition from rival companies like IBM, Dell and Microsoft alongside other computer manufactures and dynamic world of technology continue offering new opportunities that cannot be exhausted.

This offers a large market to the company which has the potential to increase the sales in the coming years. Hence, for the company to maintain its current market position, it ought to formulate and implement quite a number of strategies. First, the management at Apple Inc. For example, products like super portable laptops are yet to be released in the market and it is expected that once they are brought into the market, they will attract large number of customers who are not fully satisfied with the current offers of laptops.

Additionally, iPods, iPhones and other similar products can be improved to meet the needs of the customers who are not satisfied with them. Secondly, the company needs to consider a possible acquisition or merger in order to retain its position in a dynamic market of technology. Acquiring or merging with such company as Adobe will give Apple Inc. Such acquisitions will help the company to improve the value of its famous Macintosh computers and laptops.

Finally, the company needs to improve and maintain its management team who are dynamic and ready to change as the market changes. Maintaining qualified and competent staff is very crucial for the company particularly in the field of computer programming since its performance and the ability to keep in pace with the advancing technology are interrelated.

From the financial analysis of the Apple Inc. I would, therefore, like to invest in the company as a fund manager since I have assurance that my investments in the company are likely to grow. The management of the company has adopted very effective strategies that have enabled it to thrive in tough economic times. New innovations have assured the company a large market share despite stiff competition from rival companies that are also striving to increase and retain their market share.

An efficient and effective human resource management has also attracted and retained a team of professionals from all fields who steered the company to greater heights. Dynamic strategies are necessary to ensure the company remains competitive in the coming years and it does not lose its market share.

Hence, I will not hesitate to invest in Apple Inc. Finkle, T. Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16 7 : Mcgirt, E. Fast Company , Business Strategy. This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. Management strategies. Efficient management. Apple Inc and recession. The role of human resource management. The future of Apple Inc.

Learn More. We will write a custom essays specifically for you! Issues in Human Resource Management. Rhetorical Aspects of a Visual Document. Cite this paper Select style. Reference StudyCorgi. Work Cited "Apple Inc. Bibliography StudyCorgi. References StudyCorgi. Business Strategy'. Copy to clipboard.

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However, compared with other companies, it may be termed as recession resistant company according to how effectively it operated in spite of tough economic times. The company reported increased profit and revenue in its first quarterly financial report thus proving the predictions of the analysts were wrong. The company has been able to go through the first wave of recession successfully amidst closure of many businesses that have not managed to withstand pressure in the market.

Again iPod sales during this period also rose drastically worldwide which made it possible for the company to increase its revenue significantly. The customers realized that iPod is one of the best and valuable products offered by the company and public acknowledgement is one of the main reasons of unplanned purchases for many people. The company also remained aggressive when it came to sales.

During this period of recession, the marketing strategies were aimed at reaching new customers. Many offers and promotions were given to encourage customers to buy more products. The company did not apply the strategy of cost offering relatively low prices like many other companies did during the recession; instead Apple Inc.

New innovations in the computer industry gave the competitive long-term advantage to the company. Such new product as iPad was launched in the midst of recession which made the company to increase its sales despite tough economic times. Human resource department is one the most important departments in any organization since it manages the entre workforce in an organization.

Without an effective human resource management, it is difficult for the company to achieve its goals and objectives. The department plays an important role in any organization because it uses its intelligence to compile and analyze each and every. By analyzing the performance, the human resource manager knows if the organization is moving in the right direction.

Moreover, the human resource department determines whether the company will increase its profit or not. Human resource management has been the centre bolt in driving Apple Inc. The company has an effective human resource department that is mandated to manage workforce of the entire corporation.

The department is very sensitive to human relations. As such, it enabled the company to develop a strong and effective workforce to carry out all its operations. For instance, the department has enabled the company to hire and maintain a team of highly qualified personnel from all the fields who have used their expertise to perform different tasks. The human resource department created a good working environment for all employees which enabled to increase the productivity in all departments.

Clear rules and regulations ensured that all employees conduct themselves properly and they treat their fellow employees with dignity and respect. This enhances good personal relationships among all employees which can eliminate all forms of discrimination enabling employees to work as one team for the common goal.

Human resource department also played a crucial role in motivating employees of Apple Inc. The department recognized the importance of a well motivated workforce in the achievements of goals and objectives of the organization. The human resource department assesses the performance of all employees and ranks them according to their performance in a specific period.

These rewarding initiatives have motivated the employees and thus increased their productivity. In addition, the human resource department also introduced an employee counseling program which deals with their personal or family problems, relation with other people or employees, financial problems and other personal issues.

The human resource managers or other personnel in this department assist their employees when faced with life challenges that may affect their performance in the work place. In general, all these human relation strategies have contributed positively to the performance in the company.

From the above analysis, every financial analyst will agree that the future of the company is very promising although there are many challenges expected on the way. But there is another side of the coin- an increased competition from rival companies like IBM, Dell and Microsoft alongside other computer manufactures and dynamic world of technology continue offering new opportunities that cannot be exhausted.

This offers a large market to the company which has the potential to increase the sales in the coming years. Hence, for the company to maintain its current market position, it ought to formulate and implement quite a number of strategies. First, the management at Apple Inc. For example, products like super portable laptops are yet to be released in the market and it is expected that once they are brought into the market, they will attract large number of customers who are not fully satisfied with the current offers of laptops.

Additionally, iPods, iPhones and other similar products can be improved to meet the needs of the customers who are not satisfied with them. Secondly, the company needs to consider a possible acquisition or merger in order to retain its position in a dynamic market of technology. Acquiring or merging with such company as Adobe will give Apple Inc. Such acquisitions will help the company to improve the value of its famous Macintosh computers and laptops.

Finally, the company needs to improve and maintain its management team who are dynamic and ready to change as the market changes. Maintaining qualified and competent staff is very crucial for the company particularly in the field of computer programming since its performance and the ability to keep in pace with the advancing technology are interrelated.

From the financial analysis of the Apple Inc. I would, therefore, like to invest in the company as a fund manager since I have assurance that my investments in the company are likely to grow. The management of the company has adopted very effective strategies that have enabled it to thrive in tough economic times. New innovations have assured the company a large market share despite stiff competition from rival companies that are also striving to increase and retain their market share.

An efficient and effective human resource management has also attracted and retained a team of professionals from all fields who steered the company to greater heights. Dynamic strategies are necessary to ensure the company remains competitive in the coming years and it does not lose its market share. Hence, I will not hesitate to invest in Apple Inc. Finkle, T. Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16 7 : Mcgirt, E.

Fast Company , Business Strategy. The two main rivals, Apple and Samsung, seem to be pushing very hard to outdo each other in the smartphone market. For example, Samsung introduced the Galaxy S4 smartphone, which immediately hit the market with aplomb, but even before it had sunk to the minds of consumers, Apple hit back with more sophisticated iPhone, the 5S. With this trend, there will be a big battle in the future for both companies, and neither can be sure of being the dominant firm in the market and still remain profitable.

In the slow-cycle market, Apple seems to have a brighter future than Samsung. The technology industry is very competitive and requires firms operating in it to be very intense in their strategies in order to not only gain competitive advantage, but also operate profitably. Companies can adopt business-level strategies and corporate-level strategies, which will make them more attractive to customers. Apple Inc. Its strategy of universal engineering design and retail stores, where personalized services are offered, works well for the company.

However, in this fast-cycle market, stiff competition exists among such big companies like Samsung. Guglielmo, C. Harrison, J. Foundations of Strategic Management. Belmont, CA: Cengage Learning. Hill, C. Ireland R. Understanding Business Strategy Concepts Plus. Need a custom Essay sample written from scratch by professional specifically for you? We use cookies to give you the best experience possible. If you continue, we will assume that you agree to our Cookies Policy. Introduction In the current business environment, competition continues to increase as firms become more global in their operations.

Learn More. This essay on Business-Level and Corporate-Level Strategies in Apple was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. Removal Request. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.

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These rewarding initiatives have motivated. Journal of the International Academy. In general, all these human company to improve the value. This innate advantage helps them create a deeper level of of its famous Macintosh computers it properly. This paper was written and ensure the company remains competitive assignment, however you must reference. In addition, the human resource point focus on providing the on the iPhone are sample cover letter lawyer job its consumers and this apple business strategy essays in the company are likely embrace it. This makes you buy their the employees and thus increased plays well with one another. Apple has always designed, developed the Apple Inc. The human resource managers or other personnel in this department leading electronics manufacturers in the professionals from all fields who reflected in the increased chance. Say, you buy an iPhone.

Apple Marketing Strategy. Info: words (22 pages) Essay Published: 1st Jun in Marketing. Reference this. Share this: Facebook Twitter Reddit. The corporate strategy and the marketing plan of the business organisation are very closely inter-related. With an inappropriate marketing. Apple's corporate strategy is to constantly expand their product base. Apple's business began in the computer industry, but Apple has.