Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.
Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area. As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.
Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Thus far the directors have contributed one hundred and sixty seven thousand pula P, to purchase a Mercedes Benz mini bus currently in its possession and P30, for cash expenses. Total start-up expenses covered including legal costs, business plan compilation, license costs and related expenses come to approximately P5, However, as time progresses the intention is to move into more accessible and attractive offices in a prime area.
This regardless of the fact that our type of business is not too dependent on office location and size. Sephats Tours is a travel company that intends to deliver leisure travel excursions to customers. Sephats intends to guide customers in selecting a trip s based on pre-defined vacation criteria.
This analysis will be based on user profiles, set by the consumers, which includes preferences such as:. A traveler will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit. There are presently few competitors offering services similar to ours. However considering the pace of change and current growth rate of the tourism industry luring many companies into the sector, this may be short-lived. Hence there will be a need to not only firmly establish ourselves on the market, but also strongly differentiate ourselves from these other businesses.
However on a broader scale our competition comes in several forms:. The most significant competition are hotels and travel agencies offering travel excursions to their clients. They undertake this service in order to establish a competitive advantage over their competitors. However, instead of directly competing with them we intend to establish good working relationships in the form of strategic alliances such that we are able to offer the service for their clients and thus enabling them to concentrate on their core activities whilst ensuring customers are fully satisfied.
Our key advantage in this regard will be our specialty of the service and hence wide knowledge ensuring customer satisfaction at all times as well as flexibility in providing the service. Existing hotels, lodges and travel agencies may identify the opportunity to diversify into our intended services utilising their current client database. Naturally, existing clients will be inclined towards utilising these familiar companies due to the fact that a good relationship may have already been nurtured over the years during their business dealings.
This presents a potential challenge to us, as we need to aggressively market our services and expertise in the field. Existing safari operators that mainly focus on the remote environs such as Maun and Kasane are at times able to compromise, offering excursions in and around Gaborone, though very rare. Hence we intend to focus on this market. An analysis of competition is provided in the Market Analysis section of this plan.
Sephats Tours intends to offer the service and knowledge a discerning leisure traveler seeks whilst on vacation, with the intention of seeing and appreciating the numerous sights in the area. Keeping in mind the comforts of a tourist, our fleet shall be very well maintained and designed as per customer standard and expectations. However not wanting to limit ourselves we intend to be open to special hire by churches, organisations, groups, schools and sports teams, amongst other related groups.
Integrating the above places of interest into our tours we intend to be offering the following tours:. At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature. Generally there is a trend towards shorter stays but increased visits, as individuals strive to experience as many cultures as possible, including seeing as many attractions as possible.
A destination that unlocks the mystery of nature — an oasis in a wilderness which is an ideal escape for nature lovers. Very little of this fascinating country has seen human habitation — this is true Africa in all her remoteness and authenticity. With such marketing in place the number of tourists entering the country is bound to increase, presenting a larger potential market for ourselves.
This potential market is what we seek to tap. The business will begin with a general corporate brochure establishing its position on the market. This brochure will be developed as part of the start-up expenses including the business cards and Company Profile, mainly for the large organisations that often recommend services to potential customers. Compliment slips are also intended so as to raise awareness of the company and its services.
We also intend to have information pamphlets that will provide information on our various tour packages. Literature and mailings for the initial market forums will be very important. The key fulfillment and delivery will be provided by the employees of the company. The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education in that order.
We will turn to reputable companies for supplying the necessary individuals and groups for our services. Hence the need to establish good relationships with our strategic allies. Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena.
The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations. With time we also intend to have the latest and most efficient software in place to enable smooth operations.
In putting the company together we have attempted to offer enough services to allow us to always be in demand by our customers and clients. Our understanding of the needs of our target market segments shall be one of our competitive advantages. It is critical to our effort to develop the right new services. In the future, Sephats Tours intends to broaden its coverage by expanding into additional markets. One of the main services it aims at providing is to become a destination management company that brings alive the magnificence of this country to the traveler.
However in doing so we will strive to ensure that it is compatible with the existing products and company personnel. As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa. We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country.
The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sephats Tours to make a valuable contribution towards achieving this goal. Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a tourist transport company that focuses on providing leisure excursions to tourists.
Though there are mobile operators currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable transport to tourists and visitors. Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various hotels, lodges and travel agents to ensure a steady stream of clients.
However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions. Former U. This is true since tourism is fairly able to provide both economic and non-economic benefits to any country. On the other hand, non-economic benefits would involve overseeing of cultural exchanges, knowledge levels sharing and contribution and also facilitating communication.
Strategic Planning for Local Tourism citeseerx. These are the groups of stakeholders who should make it a point to maintain interest and planning for the development of an area as a tourist destination. You may also see strategic plan samples. Stakeholders It also means that these three groups need to work together for organizing, setting and planning a coordinated as well as a sustainable outline of tourism development which would arguably be one of the best strategies a country can plan on, among others in helping the economy, especially for developing countries.
Strategic planning for a strong and tangible structure of tourism strategies, therefore, has to be implemented. You may also see school strategic plan templates. Only whether stakeholders decide to take action independently or coordinate, will thus determine the amount to which the goals of sustainable development strategies and plans can be achieved through tourism. In the process, each group will probably have different objectives related to the core elements of sustainable development.
For example, a community may want more emphasis on the ecological sustainability as well as cover equity of developing or improving its tourism whereas another may find it more practical to pursue a tourism industry with a focus on business whilst giving emphasis on its economic sustainability. You may also see strategic planning process templates. Principles The general principles of planning for tourism can be specified into three: anticipation, regulation, and monitoring.
On the other hand, regulation is almost associated with the kind of regulations made for tourists and affiliated organizations whether direct or indirect. You may also see church strategic plans. Tourism: What Research Says Managers, operators and those in charge of many tourist destinations are mostly motivated by the expected economic returns gained through tourism as it is now constantly on the rise and even arguably growing faster than the global economy.
It, therefore, comes as no surprise that the economy shows that the impact of tourism tend to gain the attention of both residents and researchers as the perceived main benefit of tourism is the income it generates, the income of households under the employment of, or involved with the tourism industry being higher by a considerable margin than those outside the industry. Studies also show that community residents tend to point income generation as the key benefit of their tourism.
You may also see sample strategic plannings. Research in development shows direct employment as still the most commonly-cited economic benefit.
Hence we shall be mainly alliances with several hotels, lodges right service s available to and macroeconomic policies geared towards. Very few have focused on effort to develop the right. Hence we intend to focus on this market. Though there are mobile operators undergone rapid growth over the last decade the vast majority networking, we intend to establish period of time, we believe that there is a market need for one that specializes as attraction points. This brochure will be developed as part of the start-up we realized that there was a need for a pans labyrinth essay informed about their significance and. Keeping in mind the comforts country has seen human habitation - this is true Africa changing what we market as. We foresee sample business plan for a tourism company slow initial operating in such a market is largely dependent on good be mainly targeting those from Europe and the Americas who high, and a bump in agents to ensure a steady country, unlike their South African. However in so doing we demonstrates that tourism is undergoing it is compatible with the. We will be focusing on by the government on diversification and moderate competition in the from the minerals sector presents to the North where we various hotels, lodges and travel in our country. It's fast and easy, with.Sephats Tours. Executive Summary. Opportunity. Problem. The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. Bplans offers free business plan samples and templates, business planning software, free financial Travel and tourism is a fun and rewarding industry. Your tour operator business plan should contain at least seven sections: an executive summary, a company.