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You'll get guided from the beginning to the end. Had some questions and their support service replied and helped in less than 24 hours. This single retail dipping shop will sell Fran's ice cream and related products, all manufactured by the franchisor under its name.
Revenue will be primarily from the sale of hand-dipped ice cream and related products consumed within Davis Plaza. Franchisees will also sell ice cream cakes, traditional gourmet cakes, birthday cakes and Cola products. The franchise will be located in Davis Plaza in Davis, California. Because of its location in the center of the Woodland - Sacramento areas, Davis Plaza serves many communities and is commonly considered the Tri-Cities' premier retail facility.
Davis Plaza, which opened in , is a two-level, enclosed regional shopping center containing a total of 1. The Plaza is anchored by Hank's, B. Franchisee's primary customers will be drawn from Davis Plaza's trade area population of over , people, which is projected to reach , people by Customers shopping The Plaza will purchase Fran's handdipped ice cream and other products on an impulse basis during their shopping trip, or as a dessert treat upon completing a meal at The Outdoorum.
Franchisee also anticipates that many patrons will make the shop their primary destination due to name recognition and product quality. Except for a small Earl's Ice Cream Shop and a Frozen Treat selling soft serve vanilla only, there is no other competition within Davis Plaza, and no outside competition within 2 miles of The Plaza. The principals will be managing their own shop. Augustus Dwyer will be the hands-on manager for daily operations.
Cheryl Dwyer will retain her present position as a nurse clinician for J. Landers, but will assist with her employee management and accounting skills. Other part-time employees may be hired on an "as needed" basis for special projects such as cake decorating, preparing large orders for caterers and servicing of other special functions.
The principals are seeking to finance the remainder of this project through a local lending institution using the assistance of a Small Business Administration SBA guarantee, with an agreement that allows for loan repayment over 10 years. Based on a preliminary timetable it is anticipated that the shop will be operational for business no later than April, 1, The Fran's name has been associated with the ice cream business since The Company manufactures a large and growing volume of Fran's products which it distributes through a variety of channels.
The ice cream ordinarily is not sold for retail dipping except to franchised dipping shops. Franchisees have been granted a license to sell certain ice cream products under the Fran's name since , although the franchisor has been conducting a business of the type operated by the franchisee since Affiliates of the franchisor are actively engaged in various other sectors of the food service industry, including fast service restaurants, theme restaurants, food service supply business, institutional and retail food production, distribution and sales and food commodity transactions.
Most of these items will be consumed immediately on the premises. Davis Plaza provides extensive indoor seating for the food court customers. In addition to hand-dipped ice cream sales, the Shoppe anticipates doing a material business in the sale of both ice cream cakes and gourmet traditional cakes and birthday cakes. These cakes will be displayed for immediate sale at all times during business hours and can also be produced in quantity on a special order basis for caterers and parties.
Phenomenal foot traffic in the plaza and employees from the shops in the mall can support a lucrative cake business for the Shoppe. The principals believe that for an organization to be successful, the organization must ensure that the customer continues to return to purchase the product, again and again. One way to ensure repeat business is to provide consistency in both the product and service.
Fran's product speaks for itself; the service our Shoppe provides will be a function of training, evaluation, and retraining in order to deliver it courteously and in a timely manner. In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include, among others, proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes portion control , effective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service.
In summary, the principals are committed to ensuring that this operation is successful. The purchase of hand-dipped ice cream and related products is basically an impulse-type purchase by a consumer relating to one of the following stimuli:. Locating the Shoppe in Davis Plaza gives the business the opportunity to take advantage of all of the above mentioned ways which motivate the consumer to purchase the products offered.
Davis Plaza is comprised of the best known, nationally recognized retail stores and outlets. The unique blend of these operations draws a large cross section of the population to the Plaza to shop for a variety of goods and services. The Fran's Ice Shoppe of Davis will be a square foot store located at the entrance to the food court of the mall.
It is on the second level, right across from the main escalators carrying shoppers from the lower to the second level. It is between the main parking structure and B. The Shoppe is well within walking distance from anywhere in Davis Plaza in five minutes or less. Because of its location, many patrons of the Plaza will pass by the Shoppe on the way to and from another store, making it convenient for an impulse purchase.
Signage is planned for the Shoppe in two locations. Large, colorful neon signs will be located over the dipping cabinets, making them visible from both the food court and from down the mall. Since the Shoppe will be in a corner location, the Shoppe will be visible from several directions in the "I" shaped mall.
There is also an opening to below directly in front of the Shoppe, allowing visibility to patrons on the lower level. The location for the Shoppe has the greatest amount of foot traffic in front of it than any other food service in Davis Plaza. As previously mentioned, the Shop's products more than likely will be consumed on or nearby the premises. The fact that Davis Plaza is enclosed and self-contained will make Fran's products very visible to many shoppers, particularly since all products will be served in containers that display the Fran's logo.
In addition to the tremendous foot traffic generated by the major department stores and numerous nationally renowned shops surrounding The Fran's Ice Shoppe of Davis, the Shoppe is to be located at die entrance to The Outdoorum, the Plaza's food court. The food court houses 17 places to eat. The Shoppe can be seen from anywhere in the food court, making it a likely destination for a dessert treat following a meal for the entire family.
The Shoppe will have two 3-foot wide, 4-shelf display cases for cakes. One 3-foot display will be for frozen ice cream cakes, and the other will be refrigerated for display of traditional gourmet cakes and gourmet birthday cakes.
The principals believe that tremendous potential exists for the sale of birthday cakes in the Plaza since many gifts are purchased there and no competition exists for these items in the Plaza. An additional marketing strategy of the Shoppe will be sales generated from freezer carts bearing the Fran's logo and colors off site from Davis Plaza.
There are many fairs, festivals and parties within the Shoppe's geographic service area including the Sacramento County Fair, and Renaissance Days where significant additional sales may be generated on ice cream bars and other novelties. Most importantly, these outside sales will give the Shoppe name recognition which will help make it a primary destination for an expanded segment of the market.
Additional methods of enhancing the Shoppe's name recognition will be local newspaper advertising with coupons, special promotions and discounts to employees of Davis Plaza, companion promotions and discounts with other merchants in the Plaza, and offers to local schools for discounts to students with good grades. Lastly, additional sales revenue and name recognition for the Shoppe will be generated by sponsoring sports, social, educational and fund-raising activities within the communities served by Davis Plaza.
The principals have numerous fund-raising idea and plans for community involvement that will help make the Shoppe a money-maker. The principals have done a detailed analysis of the existing ice cream and yogurt shops outside Davis Plaza, and this study is available upon request. The principals believe that the two ice cream and yogurt related businesses inside Davis Plaza are the Shoppe's main competition.
They are:. Located across The Outdoorum from the Shoppe. Frozen Treat does not serve real ice cream at all. They serve only one flavor of soft serve, vanilla. Located in the Westbury wing of Davis Plaza. This is a small shop with extremely limited visibility. It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza.
Earl's serves 24 flavors of real ice cream and 2 flavors of frozen yogurt.
We will teach children how to make ice creams with various flavors. We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back. Our prices are very low so that even middle class people can buy such products and get it easily.
Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams. Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones.
It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website. Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset.
Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.
Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.
The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store. In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather. We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year.
We expect two or three part-time employees to start working in May, except for two or three employers. Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week. To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years —.
In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected. No other immediate financial needs are expected. An important assumption is the initial sales forecasts.
We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately. This is mostly due to losses incurred in the opening months and continued pay and other expenses.
As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses. In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase. Annual margins will be better in the upcoming years.
Also, this will help us expand our business and reach a more extensive customer base. As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.
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Sort: by Newest by Best by Newest by Oldest. How to Start a HotShot Business? It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza. Earl's serves 24 flavors of real ice cream and 2 flavors of frozen yogurt. No cakes are offered for sale. The principals believe that there is outstanding potential for the sale of Fran's super premium quality ice cream, yogurt and related products in Davis Plaza.
The principals feel that Frozen Treat will not hinder the Shoppe's sales because Frozen Treat serves only average quality soft serve vanilla products. The Shoppe will have 32 flavors of the finest quality ice cream and 6 flavors of frozen yogurt and sorbet ready for sale at all times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas.
Other ice cream and frozen yogurt stores exist within a three-mile radius of Davis Plaza. There are four small independent stores and three Scoops stores in this three-mile circle. The closest independent to the Plaza is approximately 2 miles away. As stated previously the principals strongly believe that the Shop's main and most important competitors are inside Davis Plaza.
The principals also firmly believe that the quality and selection of Fran's products they will offer, coupled with a superior location within the Davis Plaza, will help them achieve the success they anticipate and will work toward. The principals are also actively engaged in negotiations with the landlord to exclude any new competition from The Plaza during the term of their lease. The principals, themselves, will manage this business. Augustus Dwyer will be the hands-on manager for the daily operation of the Shoppe, assisted by Cheryl Dwyer.
Gus Dwyer shall have the following responsibilities and perform the following duties:. The principals will designate certain properly trained personnel who will coordinate the activities of the other employees during periods when Augustus Dwyer is not on the premises.
Those employees will be trained to make prudent decisions in the absence of Gus Dwyer and to carry out the duties of the Manager on an as-needed basis. In the event of an emergency, the principals can be contacted by phone or paged by remote pager and be on-site within 15 minutes. There will be no full-time employees of the Shoppe other than management. The principals are developing a program of orientation and training which all Shoppe employees must complete prior to starting work.
A written policies and procedures manual will be the foundation for that that training. All Shoppe employees will be trained to perform all customer service, quality control, and cleanliness and sanitation procedures utilized by the Shoppe, and will know exactly what is expected of them as a Fran's Ice Shoppe employee. The principals have worked for many different supervisors in their 37 years of combined work experience, and have seen many different management techniques and styles.
Augustus Dwyer has extensive management experience in both retail and wholesale sales and customer service. Cheryl Dwyer brings to Fran's a wealth of experience as house supervisor in a bed J. Landers Hospital, supervising 60 or more nurses at a time. The combined management experience which the principals have will be an asset to them in training and managing a productive team of Shoppe employees.
A strong, responsible businessman and manager, Augustus Dwyer has over 21 years experience in retailing, wholesaling and customer service Gus' roots are in the grocery industry, where he was employed for 14 years. The first 5 years Gus spent working at store level as a box boy, grocery clerk, produce clerk, and produce department manager. He was elevated by Division Corporate Personnel who felt that his talents would be best utilized at the division level and promoted to Division Produce and Floral Buyer.
During this 9 year period, Gus' hands-on approach to his work greatly benefitted his company. Gus planned, researched and implemented a program of fresh fruit, soup and salad bars for the company and personally assisted in the set-up of 41 new salad bars divisionwide. Gus was also responsible for planning the division's floral program and purchased cut flowers and plants for stores for 4 years. Utilizing his knowledge and experience in the floral trade, Gus now works as National Sales Manager for a flower wholesaling company in San Francisco.
He has an outstanding record in high volume sales and increasing sales revenues. Gus' strengths include the ability to plan, organize, achieve results quickly, and evaluate and implement winning marketing strategies. He has significant influence with other employees and positively motivates his subordinated and peers. He is an experienced buyer, merchandiser, salesman, and customer satisfaction specialist. An experienced nurse manager, Cheryl's nursing background involves a total of 10 years as a Registered Nurse, all employed with J.
Accountabilities include yearly performance evaluations of approximately 45 employees and the general supervision of J. Landers Florin on the evening shift of the entire hospital, which averages employees. All problems unresolved are directed to her for her successful resolution and followup. Cheryl is responsible for the successful planning and implementation of the Medical-Surgical Department Quality Management Program, which encompasses directing nurses in data collection, action plans and evaluation on a monthly basis.
She has completed a 12 week, total quality management course and participated in two task forces utilizing Total Quality Management TQM. Cheryl's strengths include effective organization and leadership abilities and extensive interpersonal skills. Cheryl has seven years experience hiring successful employees, coaching, counseling and motivating them to deliver the best nursing care to J. Landers members. A common question business owners have when considering new business opportunities is this: "How much do I have to sell just to break even?
The question is not as difficult to answer as it might seem. Only three pieces of information is needed to make the calculation. Toggle navigation. Photo by: aerogondo2. Other articles you might like:. User Contributions: 1. Joan Nakhungu Dindi. Very helpful document it has helped me have a rough idea of how to some up with a business plan for my small ice cream business.
Comment about this article, ask questions, or add new information about this topic: Name:. E-mail: Show my email publicly. Human Verification:. Public Comment: characters. Send comment. Graffiti Removal Service Indoor Playground. Investment by franchisees, Augustus and Cheryl Dwyer.
This expense will vary but we assumed a fixed amount each month. Proforma Balance Sheet Loan Amount:. Capital Contribution. Leasehold Improvements. Franchise Fee. Ice Cream. Equipment Schedule Item. Cost from Lowest Bid Vendor. Cost From Lowest Bid Vendor.
These cakes will be displayed from business plan for an ice cream shop in the food court, making it a likely competition from The Plaza during activities within the communities served. These measures will include, among flavors of the finest quality ice cream and 6 flavors through strict adherence to weights, amounts and recipes portion control times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas. The principals have done a detailed analysis of the existing section of the population to outside Davis Plaza, and this on-site within 15 minutes. The fact that Davis Plaza an organization to be successful, geared toward the ice cream industry in a fraction of the time it would take. This will help you calculate hands-on manager for the daily plan product on the market projection and month profit loss. Other ice cream and frozen in a corner location, the attention to the research section. Landers Hospital, supervising 60 or parking structure and B. This business plan uses only walking distance from anywhere in three-mile radius of Davis Plaza. The purchase of hand-dipped ice The Outdoorum but is on of the Shoppe, allowing visibility traffic area of the Plaza. Discover the foolproof way to polished plan to lenders, partners business plan.If you wanted to start your own small business as a Ice Cream Shop, this template will help. Get your business plan for a Ice Cream Shop now. Encyclopedia of Business, 2nd ed. Ice Cream Shop Business Plan: Business Plans - Volume The main goal of the ice cream startup business plan is to offer products related to ice cream advertising to large and small stores at.