Zynga Inc. Zynga As a publicly traded company, Zynga is the largest social network game developer in the world, with million average monthly active users over countries. The company was founded in and is based out of San Francisco, California. Electronic Arts, Inc. It sells online social games via websites Pogo and Playfish, as well as mobile and Hasbro-licensed games such as Monopoly.
Pogo is the 1 casual gaming destination across North America and Europe. Its products are available in more than 30 countries6. Q1 Report, 5 Zynga. CrowdStar, Inc. CrowdStar Inc. The company develops and markets Web based games and application under the name Happy Aquarium and Happy Island, has a community of over 50 million gamers and is based in Burlingame, California. The Company quantifies this level by acquiring 25, active monthly users of GameStart within 12 months of product launch.
Subsequently, the Company aims to continue to develop and launch 5 game products on Facebook and mobile platforms over the next 4 years of operations. A second key factor is to continue to attract and retain strong, experienced team for its development, marketing and management activities into the future. Facebook Platform Version On Facebook, it is free to play where every player starts off with 10, credits. Through the choice as one of 6 business avatar characters, the objective of the game is to section removed for company privacy.
GameStart will meet these specifications through the game creation development firm. The gaming element of GameStart distributed through GameStart. All licensing, incorporation, health permits and insurance requirements for this firm will be completed by August 1, The trademarking of GameStart is currently in progress.
It also transfers into a fun and unique removed for company privacy environment on GameStart. This demographic represents the fastest growing segment, since these consumers easily started to participate in social games and become regular users This target market lives primarily in Canada and the US. They are also technologically advanced, early adopters, and heavy wireless users In other words, the quality of the game is critical in that it must contain the minimum threshold of credibility, challenge, uniqueness and shareability for the user to try and continue as a regular user.
Facebook Game Developers The primary strength of large companies such as Zynga and Wooga is that they possess enormous market share, brand awareness and existing customer base to leverage existing and future games off. They have large resources for future development capabilities, and have leveraged their first to market company history.
One weakness is that their games are very similar in nature, and provide an opportunity for a unique game such as GameStart to enter the market by introducing removed strategies. Console and App Games Playstation and Nintendo consoles, as well as a wide variety of avatar-based games that are available on platforms other than social media Facebook platforms are indirect competitors to 4 Game as they provide people with entertainment that they revisit for consistent play in their free time.
These consoles still make up the majority of Facebook also provides the platform to play against others online, and include your friends and win affiliate prize from in your games. GameStart also adds the cognitive challenge, and free stock-purchasing education that differs from the entertainment offered through these channels. The goal of GameStart is to become a significant entertainment activity during the day, with daily games and revisits to the game throughout the day.
Any activities that replace this entertainment are a substitute. The latter will develop as the game gains traction in the market and builds users over the upcoming months. In the first 12 months preceding product launch, each channel will focus on building excitement and engagement with customer on upcoming game launch.
After the product is launched, the promotion plan will be to aggressively drive users of the game, and maintain high brand recall and playing frequency in users. The company will use this channel to communicate, build interest and create game awareness to target market and build strong customer base. Result: Gain monthly active users over month period Cost: Negligible Will generate a strong email list through this tactic to build relationship, interest and motivate to trial product upon release.
Purchased extra game credit will cost the same as found in similar Zynga games, and tournament entrance price for the gaming site will follow a similar pricing strategy as found in removed. The channel will drive awareness, users and sales for the first 12 months, then the secondary channel will be the website, GameStart. Jonathan has worked with ABC Inc.
Ryan H. The primary strength he brings to the team is his expertise in the field of Strategic Financial Innovation, which he utilize to help guide 4 Game to success. Prior to ABC Inc. During this time, he enlisted the expertise of numerous industry professionals to support and implement the business model successfully.
Before his work with the investment fund Ryan helped build ABC. Experience Mr. Monter is a graduate of the University of British Columbia and earned a Bachelor of Arts Degree in the areas of economics and political science. He has 8 years of experience in the capital Currently, Mr. Monter handles corporate development and investor awareness for a group of public mining companies production and exploration located in X, British Columbia. Over the years, Mr. Monter has built an impressive network of contacts on Europe and North America.
New Company 4 Game is a new company and a new product. This creates significant risk if the company is unable to gain market traction with its product, create and maintain required users or adapt to any unforeseen technical problems associated with the product or release process. It will help you attract investors. Well, it is the most complex part of the game development business plan. You should split it into three parts — communication, growth strategy, and prospects.
Growth strategy includes how you want to grow your business. You might be making more products for your target audience. There are certain ways in your mind to beat your competition. Explain how you will talk to your target players through communication.
You should present a specific plan and explain where your players are, how you will get on board, and how your software is appealing to them. In prospects, you will need to explain opportunities, which could play a vital role in your marketing. Are you doing something unique? Is it something talked about but has never been done before? Typically, standard financial plans show income statements or balance sheets.
Well, not every game developer knows how to interpret or create financial statements. You may have conducted research on how similar games are developed. It is also vital to add in capitalization table, which shows the amount of equity owned by the founders.
In your video game business plan sample , also explain the budget you need to allow to your marketing. You need to do proper research in this aspect because marketing is the hardest part of game development. The marketing budget is necessary for your game development business plan or it will seem a huge red flag. If you are looking for the best video game business plan template , OGS Capital is the best choice. We have experienced business consultants and network with investors to turn your business idea into reality.
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