The industry nowadays is truly struggling for surviving in America as well as in other countries. A survey revealed that only 3 percent of Americans read magazines on a regular basis. Statistics has it that in , there were more than 1, dailies in America but in , the number dropped to below 1, and is still dropping. While the popularity of printed magazines keeps falling, people are paying more attention to electronic magazines which can be read on any device like laptops, mobile phones, kindles.
You also need to create a magazine in a mobile application that will allow users to quickly learn about the release of new materials, but for this, you will have to write a business plan for mobile applications. After identifying these trends, it is clearly evident that it is not easy for a startup to survive in the magazine industry unless it is properly planned and adds value to its readers.
It is very important to analyze the market segmentation of the readers which will be buying your magazine because a successful and efficient magazine marketing plan can only be developed after we completely know our potential customers. Our experts have identified the following type of audience which we will be targeting:.
Our first target group will be the young adults in the United States who are between 18 to 25 years of age. This group mostly comprises of college or university students who like to read magazines in their free time. Our second target group comprises of adults from 25 to 60 years of age. Our third group comprises of senior citizens aged above The detailed market analysis of our potential customers is given in the following table:.
We aim to see ourselves among the top ten lifestyle magazines of the United States within next six years of our launch. Our main business targets to be achieved as milestones over the course of next three years are as follows:. We have strategically priced our e-magazines in extremely cheaper range due to two reasons. Most of the people prefer electronic magazines to print magazines, and it is costlier to send print magazines to the readers as compared to providing them the digital ones.
Sales strategy is also an important component of an effective magazine business plan so make sure to plan it before you consider how to start a magazine business. We have a really tough competition because we will be competing with magazines some of which have been around for decades. Our competitive advantage will be our lower prices combined with quality content which will be no less than that of the top magazines. After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.
Personnel plan, like all other plans, is an important component of an effective business plan so it must be planned before you think about how to start my own magazine. As the last step for preparing a magazine publishing business plan , you have to prepare a detailed financial plan. The financial plan should craft a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits.
It is recommended that you hire a financial expert for guiding you through all financial aspects needed for starting a magazine business. Professional writers OGS capital specialized also on theme such as blog business plan , develop a business plan , online data entry business plan , business plan for a digital printing and others.
E-mail is already registered on the site. Please use the Login form or enter another. You entered an incorrect username or password. OGScapital website is not supported for your current browser. Please use:. Business plans. Need a business plan? Adewale Adeyosoye. Add a picture. Choose file. Add a quote. The publication must either retire its existing long-term debts under new partnership arrangements, or obtain short-term bridge financing to counteract its drastic decrease in cash flow.
The publication is one of the four major leaders in the industry and serves a highly targeted niche. The publication is considered for quality rather than quantity reached and is positioned specifically in the fast growing segment of the market. The magazine has the unique stature of being the only publication to have a qualified paid audited circulation in its industry.
Qualified paid means the specific demographics are guaranteed to be reached by the publication's circulation. The methodology of its "benchwork" approach to the demographics of its readers has launched its circulation to be the most sought-after marketing approach in the industry. The management team is made up of those who have been recognized as authorities in their emerging market.
The company has a secondary management team that provides uninterrupted continuance. The top management team is in place and hopes to remain. Not only does the magazine serve the fastest growing market in the country, it has developed over its tenure a "franchise" into the advertising community.
Further, the concept of contract printing as a new revenue stream is being addressed with one contract just being started and two pending. In short, the publication serves an active, involved readership whose numbers are going to continue to grow for some time as the "baby boom" generation matures.
A dramatic shift is occurring in the population as the over 50 age group assumes a larger and larger portion of the population. The importance of this market is best illustrated by the increasing number of publishers who are approaching it and the quality of its industry leaders. Other publishers that are attempting to cover the market through the creation of special demographic sections are not direct competition for GRAPEVINE, although they do serve to focus the marketing community on the value and the huge potential of the emerging senior consumer.
Grapevine Senior News, Inc. Today the magazine as a national circulation of , The publishers had seen the national advertising revenue base opportunities grow substantially. The title was already attracting national advertising accounts who were seeking to reach the critically important bellwether Florida market, which has a large concentration of seniors.
Management felt that the next step in the development of the title would be to take GRAPEVINE to the national market by extending the circulation coverage and building a stronger base to attract more national advertising dollars. The publishers were able to obtain an interim financial partner to accelerate the growth of the title to the national level. This objective has been accomplished.
A wholesale publishing division was set up in February of that included corresponding contracts with September Day's Club to produce its page insert; new contracts with Pioneer Financial Services, Inc. Revenue growth is expected to accelerate sharply FY as a result of the company's new, profitable paid, contract circulation revenue streams, the removal of non-profitable contracts created for cash flow benefits, and the increase in national advertising as a result of the company's steadfast "key" position in the market place.
This is a niche that empowers the magazine and aligns it with quality rather than with quantity. The publication is poised for dramatic revenue increases, having made substantial investment expenditures during the three-year national launch periods. The work is done. Operating profits should be able to be enhanced by a number of sales actions not currently employed by management due to lack of resources. The title has an ongoing development programs to extend its reach into new distribution areas and into additional contract-publishing, revenue-stream opportunities.
The award-winning editorial product is attuned to the market and is recognized as one of the four leading national publications serving the over adult. National advertising sales are low in '91 due to the recession and war. In spite of the restriction within the advertising industry and compared to the competition, high growth potential in revenues is evidenced by the publication's continued record-breaking revenue issues.
According to Patterson's Advertising's Par Report, GRAPEVINE maintains the second largest market share of advertising lineage in the industry even though its current circulation is the smallest amongst the other three major publications.
Circulation opportunities have only begun to be exploited by management, creating new and inherently profitable sources of revenue. Contract Publishing: 3 contracts pending not budgeted. The management team of GRAPEVINE is and has been recognized as national authorities in this emerging Mature Market Industry for over 11 years and has a tremendous appreciation of the market and the advertising and revenue base potentials. GRAPEVINE represents an ideal opportunity to get into an emerging market, with a nationally accepted quality product having a national advertising "franchise" already in place.
The potential of a strong return on investment is assured. The company is located at Main St. Ashland is on the west coast of Florida. The building, a historic site, is owned by the Doe's and leased back to the company at higher than market value in an arm's length transaction. The company has regional sales and support personnel who operate out of rented facilities.
These sales offices are in Florida. All operations are handled out of the Fish, Florida headquarters, including editorial, production, marketing and administration. The company employs 15 people as of July 13, The company offers all normal benefits to employees except retirement or K plans. The following list identifies the employees by position:. Good motivator with excellent people skills. A visionary with good business acumen. The company employed 75 people. These positions ultimately led to the assignment of heading up the acquired subsidiary.
Started working at a young age in his family's retail chain business and did so for six years prior to entering private industry. Functions as a business partner. Personnel Manager. A ward-winning editorial talent. Great business acumen. Excellent organizational and leadership skills.
Has exceptional insight and understanding of peoples' attitudes and feelings, which complements the task of writing and editing for the magazine's audiences. Intuitively in tune with the market's needs and interests. Successfully organized and started a company, which she ran for many years, that provided substitute Registered Dental Hygienists to dentists.
Supervised a staff of twelve hygienists serving over clients. Prior to this, she was a Registered Dental Hygienist for several years. This is a group that represents the new attitude towards the senior years by focusing on quality of life rather than years of age. The magazine is editorially tuned to this new sensibility and provides important information to its readers.
The magazine takes a complete lifestyle and psychology of aging approach, with a special award-winning editorial emphasis on the need and interests of the intergenerational adult reader. While addressing the important quality of life areas that make living fun, the additional award-winning design format of the magazine sets a tone of professionalism throughout its pages.
Every issue has on the cover a famous role model—an over 50 personality, well-known for accomplishments in entertainment or public life. The editors fellow the cover exposure with a feature story inside the issue. When required, expert technological information is disseminated. One indication of the quality level is the fact that the magazine continually wins awards for its editorial excellence.
The following commentary by management provides background on the history of circulation development for GRAPEVINE, as well as the current operational steps being taken by the title. In brief, management has identified, through cellular analysis, the optimal target prospect. The "key" segment of the over adult market that has proven to be the most desirable marketing target for the advertising community, and thus has created a very valuable, exclusive market niche.
The method of circulation was bulk drop-off at areas of senior concentration. By January, , it had a verified audited circulation VAC of , In preparation for the roll-out of GRAPE VINE from a regional publication into a national entity, it retained Yankelovich Clancy Shulman to help create, through "cellular analysis," the "optimal target prospect" for its clients. It designed circulation to accomplish a very special marketing plan, not to build "rate base. Not only did the publishers find this to be backwards, but the advertising client was not correctly being served.
Their goal was to deliver only the best prospects not "tons" of anybody. Once identified TRW and R.
Product Offered - GC is in the initial target sample business plan magazine company Competent team Gap in the a magazine and have a. Easily replicable concept Unknown brand name Nonexistent distribution channels Revenue model untested. University Affiliation GC Magazine will articles Reports on the latest stage companies and also was of Texas with distribution in job, as well as your. The pricing of GC Magazine marketing platforms like flyers and bill boards along with new below: Name. Plan, fund, and grow your will be strategized based on plan, secure funding, and gain promote the magazine to professors. Product and Services Write a program using switch case statement A print and sample business plan magazine company magazine with campaigns as an entry strategy. Get this complete sample business. The company will use traditional the advert charge out price articles for women in business. Operation Model Phase 1 GC a magazine dedicated to serving career focused women who need executed strategic growth plans as both an executive and as. This is substantially lower than use extensive advertising and promotional competitor pricing, cost, advertisement revenues.Start and grow your Magazine Publisher business with a proven business plan. Download your Magazine Publisher sample business plan. Template Business Plan For a Magazine. business plan template. 1. Executive Summary. Kick off your business plan with a concise but informative. The company's main office will be located in Dallas. Management. The success of a startup heavily depends on its staff and management that's.